Will Commoditization of PC and Phones hurt their innovation ??? – Fujitsu is splitting its PC and mobile divisions into new companies

Fujitsu is splitting its PC and mobile divisions into new companies in an attempt to create more efficient businesses that can better compete in their increasingly competitive markets. It shows the increasing sign of Phone and PC segment getting commoditized.


“With the ongoing commoditization of ubiquitous products, mainly of PCs and smartphones, it has become increasingly difficult to achieve differentiation, and competition with emerging global vendors has intensified,” Fujitsu writes, explaining the spinoffs. Spinning these businesses out into their own separate entities is an easy way to get rid of a painful, loss-making division without admitting that’s what you’re doing.

Recently Sony did the same for Vaio personal computers. Toshiba is also seriously looking for the Option. Earlier IBM also sold its PC and Laptop business to Chinese PC Maker Lenovo.

Every new technology must pass on through Commoditization. But If you ask whether it hurts the further innovation possible in that field ??? Yes. The PC and Phone Industry passes the same phase now.

Innovation and new product development is always associated a big price tag for Big OEM Manufactures. By positioning new inventions as premium products, they can earn the innovation cost.

But when the product goes in to Commodity, the margin becomes wafer thin. This poses serious challenges for allocating fund for further innovation in the product. We can witness this in PC Industry, where it takes long time to see new innovations in Laptops and Desktop Computers. You can choose the same specification from different vendors with no big functional and designing change.

This also throws up new challenges and opportunity for new kind of products. Disruptors can take this product and modify its utility to entirely a new dimension. It will create a whole new product space in the market. Tablets can be a good example when both PC and smartphone gives way for a product which parters both functionalities.

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Moto 360 Sport : A Sporty Smartwatch for Fitness Enthusiast

Motorola is launching new smartwatch for this Christmas holiday season. Moto 360 Sport. This watch sports new trendy look keeping its standard round dial display of all moto 360 series smart watches. The case and strap looks sporty look.

moto 360 sport

Moto 360 Sport has a 1.37-inch display, or 45mm. The regular Moto 360 2nd Gen comes in a 46mm variant, and a smaller 42mm model, as well as a 42mm option with an even smaller band for women.

It is powered by a 1.2 GHz Quad-core processor with 512MB of RAM, 4GB of internal storage, the smaller 300 mAh battery (regular 46mm is 400 mAh), heartrate sensor, and a GPS sensor. The sweat-proof silicon band is durable & feels nice

One of the Key Features of Moto 360 Sport is the built-in GPS Sensor. This allows to use the watch features with out connecting the smartphone. You can run, do gym. Fitness apps don’t require the watch to be connected with Mobiles to function.

Second Key Feature is ” Anytime Display ” which allows Moto 360 Sport to look better in outdoors. It uses new hybrid display technology, which automatically give max brightness when you use the watch in outdoors.

Apart from that Moto 360 Sport allows to play your favorite playlists and podcasts from Google Play music through Bluetooth Headphones.

With formidably line up of smart watches under Moto 360, Motorola is looking forward to make the smartwatch segment a most happening one . At the same time Motorola ensures its smart watches attributes sensible technology beautifully packaged. It closely resembles our traditional watches, so that everyone will be willing to wear.

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