Why Microsoft brings SQL Server to Linux ?

Next Year Microsoft will release a version of its SQL Server database software that runs on Linux, Redmond Software Giant announced few days back.

Microsoft_loves_Linux

Writing on the Official Microsoft blog, Executive Vice President of Cloud and Enterprise Group at Microsoft, Scott Guthrie says:

“Today I’m excited to announce our plans to bring SQL Server to Linux as well. This will enable SQL Server to deliver a consistent data platform across Windows Server and Linux, as well as on-premises and cloud. We are bringing the core relational database capabilities to preview today, and are targeting availability in mid-2017.

SQL Server on Linux will provide customers with even more flexibility in their data solution. One with mission-critical performance, industry-leading TCO, best-in-class security, and hybrid cloud innovations — like Stretch Database which lets customers access their data on-premises and in the cloud whenever they want at low cost — all built in.”

Microsoft has not yet made clear exactly what other features of SQL Server 2016 will make their way to SQL Server for Linux, but more news is expected over the coming weeks and months.

On hearing this news, everyone can recollect the infamous saying of Former Microsoft CEO Steve Ballmer in Year 2001.

Till 2014 Microsoft saw Windows as the entire universe for them and to the customers. It shielded itself from open source ecosystem and thought the same is good for its customers also. But it failed to form strategies against the newly rising mobile and cloud computing. customers were moving gradually to cloud for their computing needs.

In such case Microsoft looked irrelevant in many fields except Desktop and Office software segment. But once Nadela has taken over as CEO, he radically changed the direction.

Nadela clearly knows the market segment narrows if you want a customer to use windows with MS Office and other Microsoft products. Customers who are not fitting in this will start exploring other products.

To counter this It follows the strategy similar to word, excel, power point application. Make the product feature rich, so that irrespective of different platforms people will use your product

By focusing on the product features and opening it up for different platforms, creates a big horizontal market share in differnet OS Environment verticals.

It may come at a cost of risking windows market share. But till the time other products are feature rich and competitive , they can tap more money than the money they lose. This is visible with the recent microsoft strategy on providing free upgrade to windows 10.

Already Linux is a leader in Datacentre and high availablity and high scalability applications OS market. As more and more companies are moving their applications to cloud, Data Centre players and increasingly building linux based scalable system to support the load. Extending SQL to Linux makes sense, so eventhough customers changed to Linux will keep using their SQL Product.

Nadela is executing his vision perfectly in cashing out their strength and moving away from the segment, in which they can no longer dominate or compete. In other case it doesn’t make any business sense to keep the white elephant, only because it was your old pride.

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